One of the most important tasks for an online marketer or website owner is to boost traffic and gain more leads. But it’s not an easy task.
An enormous amount of websites are available on the internet, but not everyone can be successful in this area. The key to the success is a good online marketing strategy.
In this article, you can learn how you can increase your website traffic and your conversion rate with the help of online marketing methods.
What is online marketing?
Online marketing refers to a collection of tools and strategies for advertising goods and services online. Because there are more channels and marketing methods available online than in traditional corporate marketing, there is a broader variety of marketing elements in online marketing.
Online marketing has a number of advantages:
● You can be up-to-date with your website
● It will develop your conversion rate
● You can get customers organically
● You can gain competitive advantages
● It is cheaper than basic marketing
As you can see, digital marketing has a lot of benefits. But what strategies do you have to do to improve your conversion rate?
Search engine optimization, pay-per-click advertising, and social media marketing are a few of the specialties.
Let’s see step by step.
Boost conversion rate with SEO
Search engine optimization is the process of making your website more visible to search engines. That is why you can reach more people organically.
Your website can rank higher in search results by utilizing SEO. Your chances of bringing in new customers to your online store increase with the position of your pages in search results, which is how it can increase your conversion rate.
Don’t forget that it will be successful in the long run. You can’t be successful in the short run.
As you can see, if you want to boost your conversion rate, this is an important step to take.
How does the technique work, though?
There are two types of SEO actions that can be identified:
● On-site
● Off-site SEO
Search engine optimization on your own website entails paying attention to the content on your page, the structure of the website, the presence of keywords, and even the loading speed.
These factors have a big influence on on-site SEO.
In the field of off-site SEO link building is a great method. With this strategy, you can increase referral traffic which means the traffic from other pages.
But how it can develop your conversion rate?
How it can boost your conversion rate?
These two ideas are largely intertwined. If you conducted your SEO correctly, your conversion rate will rise, however, if you did it incorrectly, your conversion rate would stay the same or fall.
However, in fact, this is not always the case, as it may be dependent on:
● UX
● The competitors' activities
● Keywords
We could go on and on, but as you can see, SEO is insufficient to permanently raise your conversion rate. It can, however, serve as a great basis.
If you want to boost your conversion rate with SEO you have to make good content, this is basic. Besides that your website has to be fast, so you have to optimize the loading time.
Nevertheless, UX has huge importance, so you have to pay attention to that and you must find relevant keywords. This is the key.
Make good content
You must be aware of who your visitors are since they constitute your target market. Discover what information people are actually interested in by using preliminary analysis, such as heatmap tools or session replays.
Providing your target audience with content they will find really helpful, can raise your conversion rate. They'll go to your website more frequently as a result.
Additionally, it's an excellent tool for focusing on new keywords that may be significantly more SEO-friendly than the ones you've previously utilized. Finding basic keywords with a lot of traffic and little competition is simple.
By doing this, you can quickly rank at the top of the results, which naturally raises your conversion rate.
We recommend using a content calendar tool, where you can always schedule your articles. This is important because in this way you will always have fresh, up-to-date content which is impressive for search engines.
UX
It's a way to enhance the user experience on your website, which might raise the conversion rate.
By enhancing the user experience, great design can assist you in raising some KPIs. It can lengthen visitors' stays on your website, improve the number of repeat visitors, and lower bounce rates. Each of these elements helps to raise the rating of your website.
Additionally, be sure to build your page titles with the user in mind. Write them for more than simply SEO purposes. If you optimize your titles, your conversion rate will rise significantly.
These should include eye-catching keywords that are emotionally stirring. Your conversion rate will increase and you can reach more potential customers with this method.
You should always pay attention to the structure too because a poorly structured website can create a huge amount of dropouts. You should avoid it.
Optimize loading time
One of the most crucial elements of any SEO effort is how quickly your site loads. The amount of time it takes a page or website to load has a significant impact.
Your conversion rate can't rise since people are more likely to leave a website that takes too long to load.
Because loading time affects user experience, Google started allocating sites according to their speed. To rank well in search results, you must optimize your website to speed up loading.
We advise removing any extraneous pop-ups or subpages, using smaller main page images, and optimizing or lowering all of your graphics. You may shorten the load time using these, and your conversion rate is more likely to rise as a result.
As you can see there are a lot of things that can be curial during the SEO process, but it is worth it. If you follow these steps your conversion rate will surely increase.
But what other methods do you have? Let’s see the PPC advertising.
What is PPC advertising?
Pay-per-click, or PPC, is an internet marketing strategy where advertisers are charged a fee each time one of their adverts is clicked. In essence, it's a method of purchasing visitors to your website rather than making an effort to "win" those visitors naturally.
One of the most often used types of PPC is search engine marketing. When a user searches for a keyword associated with their product or service, it enables marketers to bid for ad placement in the sponsored links of a search engine.
For instance, if we placed a bid on the keyword "conversion rate" our ad might be right at the top of the Google search results.
You must give the search engine a tiny fee each time one of our ads is clicked, directing a visitor to our website. The cost is nothing when PPC is operating well because the visit is worth more than what you paid for it.
To put it another way, if we pay $4 for a click and the click generates a $4000 sale, then we have profited handsomely.
A successful PPC campaign involves many steps, including keyword research and selection, campaign and ad group organization, and the creation of PPC landing pages that are optimized for conversions and for conversion rate.
By charging them less for ad clicks, search engines reward marketers who can develop relevant, intelligently focused pay-per-click campaigns.
How does PPC boost conversion rate?
With the help of PPC ads you can increase the:
● Number of visitors on your landing page
● Your brand awareness
These are the two main rules why marketers use this online marketing method.
Visitors of your landing page
The same cannot be said for landing pages. Their sole objective is to motivate the visitors to accomplish a particular task. Industry, product, and stage in the customer journey will all influence the goals.
It might be to sign up for a free trial or to watch a product demonstration, whereas, for an eCommerce landing page, it might be to add a product to the basket or buy now.
With the help of PPC ads, you can gain more leads to the landing page. It means that many people will visit your website.
Your task is to push these people through your conversion funnel and the end result will be an increased conversion rate.
What an easy task, right?
In summary
As you can see, it's not exactly simple to increase your conversion rate with SEO, PPC, or any other online marketing tools. You needn't worry, though, as there are numerous solutions and software programs that can help the procedure go smoothly.
We recommend using several digital marketing tools, states and methods in combination because it will mean the success of your website.
Use any of the aforementioned tactics at your discretion.
Other ways of improving your website conversion rates are by studying best practices. Have a look at this page with great website examples by My Codeless Website.
